🖤 Soft Goth & Dark Glam: The Makeup Trend Taking Over TikTok in 2025

If 2024 was all about the clean girl aesthetic, 2025 belongs to the dark side — in the best way possible. The Soft Goth makeup trend is the perfect blend of drama and elegance, mixing dark tones with soft, dewy finishes. Think smudged eyeliner, berry lips, and luminous skin that looks bold yet wearable.

This trend has exploded on TikTok and Instagram — with millions of #softgothmakeup posts showcasing looks that balance mystery and confidence. It’s not about going full goth — it’s about owning your power with a subtle dark edge.

“The Soft Goth trend is taking over TikTok — a moody, romantic, and wearable dark glam look that defines 2025 beauty.”

💄 What Is the “Soft Goth” Makeup Trend?

The Soft Goth look merges gothic undertones with modern softness. It’s romantic, moody, and powerful. Unlike traditional gothic styles, it’s meant for everyday wear — moody eyes and lips softened with glowy skin and blurred textures.

Soft Goth dark glam makeup look trending on TikTok 2025

🔥 Why It’s Trending in the U.S.

• TikTok virality: #softgothmakeup has millions of views and creators sharing easy tutorials.
• Post-clean-girl fatigue: After years of minimalist looks, people want bold self-expression.
• Celebrity influence: Jenna Ortega, Billie Eilish, and Wednesday Addams vibes continue to inspire this wave of moody beauty.

🖌️ Step-by-Step: How to Create the Soft Goth Look

1. Start With a Glowy Base

Use a hydrating foundation or BB cream to keep your skin radiant, not matte.
👉 Try: Maybelline Fit Me Dewy + Smooth Foundation

2. Smoky, Blended Eyes

Blend matte black or dark plum shadow softly — no harsh lines.
👉 Try: Urban Decay Naked Smoky Palette

3. The Statement Liner

Go bold with a wing or soft with a smudge — either works.
👉 Try: NYX Epic Ink Liner

4. Bold Lips, Soft Finish

Choose dark reds, berries, or muted browns for that mysterious vibe.
👉 Try: Revlon Super Lustrous Lipstick – Black Cherry or Fenty Beauty Mattemoiselle Plush Matte – Griselda

5. Highlight + Mascara Overload

Add a touch of highlighter and lots of mascara to complete your soft goth glam.

🛍️ Top Products for the Soft Goth Trend (Affiliate-Friendly)

🎥 Pro Tips for TikTok-Ready “Dark Glam” Looks

• Mix matte and gloss textures — it adds contrast on camera.
• Use cool undertones (gray, plum, berry) for a moody finish.
• Pair with sleek hairstyles like a center part or slick bun.
• Use soft lighting to enhance your glow on video.

✨ Why You Should Try It

The Soft Goth look is not just a phase — it’s a statement of individuality. It’s bold yet beautiful, dark yet sophisticated, and the easiest way to stand out in 2025’s beauty landscape. So grab your eyeliner and step into the glam shadows — your next viral look awaits.